Mahindra XUV 3XO Launch: Bold Design, Powerful Performance, And Feature-Rich Cabin

Strap yourself into the exciting ride with Mahindra XUV 3XO, a mini sized SUV which is rocking the segment of the Indian motor industry. A groundbreaking rebrand of the XUV300, this performance beast is the most powerful attraction of its Gx range, uniting deadliness in terms of design, technology, and engine. The latest upgrades such as the REVX series and an excellent 5-star Bharat NCAP safety rating are establishing the XUV 3XO in its own unique space in an already very competitive market. So what is so special about this SUV? Let us find out.

A New Sporty Image

XUV 3XO has undergone a transformation in its design and thus it provides a very appealing look. It has the sleek modern lines and aggressive stance that separate it with its rivals. Recent REVX series, unveiled in July 2025, include cosmetic updates such as body-colored grille, dual-tone roof, and blacked out alloys. The SUV comes in a variety of flashy colors such as the Tango Red and Stealth Black that create a sporty impression. All the higher models offer a touch of luxury with a panoramic sunroof which makes every ride look special.

Performance With Punch

The XUV 3XO has 3 engines that are in its hood that are designed to meet different driving styles. The 1.2L turbo-petrol gives 111 bhp and the 1.2L TGDi turbo-petrol produces 129 bhp of lively motoring. The 1.5L diesel is 117 bhp and makes long trips efficient. Variants in terms of transmission are a 6-speed manual, a torque converter automatic and an AMT. Blending the power and offering the affordable price, the REVX A entry-level version, with its TGDi motor, is better available now, starting at Rs. 11.79 lakh.

Technology

Ambiance is the next point in the XUV 3XO, and you enter feeling the quality of life that is delivered by the car and it is once again like a quality cockpit. A 4-speaker system and infotainment screen of 10.25 inches ensures you are always at touch with things. The latest software update incorporates Alexa and Mappls India in order to be smarter at navigation. Such highlights include Level 2 ADAS, 360-degree camera, and electronic parking brake with auto-hold to add convenience and safety. Dual zone AC and black leatherette add a grace to the black seats of the cabin.

Safety

One of the XUV 3XO main assets is safety. Its strong build is attested by its 5-star Bharat NCAP rating obtained in November 2024. Confident braking is provided with all-wheel disc brakes. Advanced driver assistance systems can be found in higher trims, which makes it a leading competitor in the safety-seeking consumer market. Its solid structure and considerate design assure in any road.

Market Effect And Future Strategy

Since its introduction, the XUV 3XO has experienced an 80 per cent sales increase to 85,990 by January 2025. The strategic price reduction by Mahindra such inventory of Rs. 20,000 on AX5 variants helps it remain competitive. In the future, an electric XUV 3XO EV is expected to appear in the nearest time with a 35kWh battery, and a hybrid variant will be considered in 2026. Such actions are indications of how Mahindra is determined to be innovative.

VariantPrice (Ex-Showroom)Key Features
REVX MRs. 8.94 LakhBlack leatherette seats, 10.25-inch touchscreen
REVX M (O)Rs. 9.44 LakhSingle-pane sunroof, remote keyless entry
REVX ARs. 11.79 Lakh (MT)Panoramic sunroof, TGDi engine, dual-tone roof

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